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New FTC Disclosure Rules May Impact Your Social Media Activity
The United States Federal Trade Commission (FTC) on October 5, 2009 published new Guidelines Concerning The Use of Endorsements and Testimonials in Advertising, which will become effective December 1,...
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Online Retailers Increase Email Marketing Activity
The 2009 Top Online Retailers research study by Silverpop, indicates that online retailers are increasing email marketing activity to attract customers. Besides increasing frequency of emails, online...
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Social Media is Not a Selling Forum
Many retailers have indicated that they plan to promote and sell their merchandise via social media sites this holiday season. Most people don’t join or participate in social media networking so that...
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The Suggestion Box – Old Idea for New Ideas
The suggestion box has been around forever. Many companies used to have a physical box with available comment cards placed in lobbies, employee lunchrooms, factory floors and other areas to encourage...
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Website Blunders that Damage Your Internet Presence
Your business website on the Internet is the digital equivalent of a physical store. The impression people get about a business when they walk into a physical store applies equally when people visit...
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The Best Way to Keep Your Website Fresh and Relevant
What does it take to update the content on your website? Do you have to go through a rigmarole that takes too long and involves technical staff to transform your content into HTML or other code before...
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How to Measure Customer Loyalty for Generating More Sales
Every business understands the importance of customer loyalty and retention to generate a continuing stream of revenue from existing customers. It’s always gratifying to see customers returning to buy...
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5 Questions to Ask Your Customers
A previous article – How to Measure Customer Loyalty for Generating More Sales – recommended asking customers a few additional supporting questions to help analyze where to focus attention for...
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Where does your web team report in the organization?
We are conducting a survey to research where Web teams report in the organizational structure and whether there are any related meaningful insights for businesses and marketers. Please take to this...
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How to Select Colors for Websites and Marketing Content
We all know that colors play an important role for making a website or other marketing content look more attractive, highlighting something for attention and generally making it more appealing to read....
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How the Shopping Experience is Superseding Brands
There is growing evidence and data about a significant shift in preferences and priorities in the way people shop and buy goods. There is no doubt that we are in the midst of a long-term fundamental...
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Local Search Delivers Results for Businesses
The following survey by MarketingSherpa indicates continued improvement in results for businesses from local search for 2009 compared to 2008: The favorable results for local search from businesses in...
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